Wednesday, February 24

Apple silicon MacBook launch coming at Nov. 10 event: What to expect – Business Insider – Business Insider

  • Apple is holding a special event on November 10, where it’s widely expected to unveil the first MacBooks to run on its Apple silicon chip.
  • The move marks a big milestone for the Mac, giving Apple tighter control over the Mac’s hardware and software experience.
  • It also means all of Apple’s major products will run on the same architecture, so iPhone apps will be able to run on the Mac.
  • Apple is also rumored to be working on other products like over-ear headphones that could make an appearance at the event.
  • Visit Business Insider’s homepage for more stories.

Apple announced its plan to start making its own computer chips for its line of Mac products, instead of using Intel’s, in June. Now, the company is holding another event where it’s expected to reveal more details about that shift — including the first laptop that will run on its new homemade processor.

The move is expected to mark the biggest change coming to Apple’s Mac computers in years, signaling a departure that will give the tech giant even more control over its laptops and desktops. It will also make the Mac experience more consistent with that of the iPhone and iPad since all of Apple’s apps will run on the same architecture. That means iPhone apps will be compatible with the Mac.

The chips, called Apple silicon, are based on the A14 Bionic processors found in the iPhone 12 lineup and are expected to bring better power efficiency as well as machine learning improvements to Apple’s laptops. 

Apple’s event — it’s third product launch keynote in the last three months — will take place at 10 a.m. PT/1 p.m. ET on Tuesday, November 10.

Apple hasn’t revealed any details about what to expect, but the company previously said that it planned to announce its first computers powered by Apple silicon before the end of the year. Reports from Bloomberg also suggest that Apple’s November event will focus on new Apple silicon devices.

The reveal would also come at a critical time for Apple’s Mac line, which has been one of Apple’s strongest sectors in recent quarters as people have been working from home because of the pandemic. Apple reported record-high revenue for its Mac unit in the company’s fiscal fourth-quarter earnings last month.

Here’s a closer look at what to expect on Tuesday.

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