It’s obviously far from being the first beauty AR tech. ModiFace worked with a lot of brands like Benefit to create similar AR tools in the past, and YouTube launched an AR Beauty Try-On feature last year to let users try on makeup while watching tutorials. Being able to access the tool right from your search results makes things easier if you’re looking to buy specific products from the participating brands, though.
In addition, Google will start showing recommendations from beauty, apparel and home and garden enthusiasts and experts, including online influencers, when you browse Google Shopping on your phone. As TechCrunch notes, both features are part of Google’s broader efforts and overall investment in online shopping. The company told the publication that they’re a continuation of its moves to open up Google Shopping to more retailers.